October 28th, 2010

John Gruber exhibits his mastery of storytelling in his An Anthropomorphized White iPhone 4 Is Confronted Regarding Its Inability to Be Shipped. The piece, which reads like a scene from a yellow-paged softback novel, is so clever that by the end I was yearning for another chapter. Brilliant.

But there’s an underlying assertion in Gruber’s writing that is unsettling, something that just hit me now and I’m dying to know if it was a conscious decision or just part of the way the guy thinks. What John Gruber does in his tale is somehow manage to convince the reader that the plight of the white iPhone is actually the fault of the white iPhone. That the difficulty in manufacturing this little machine shouldn’t be blamed on Apple, it should be blamed on the machine itself, and that it’s unfair that Apple has to continue to make excuses for it, as if Apple didn’t design, build, market and promise the fucking thing on purpose.

The story is so good that you miss the sleight of hand. I don’t really have much else to say about it. Go give it another read and tell me if you get the same gist that I do. The guy is either a genius, delusional, or both.